Professor Margele Andres

JAYZA G. VIDAL
AB MC
MWF:3-6PM

"PR LIFE CYCLE MODEL"

The PR life cycle is a continuous cylical process and through the self- correction, the cycle leads to higher dimension in every upward spiral.

The model is combined as a whole, It helps to create more hopeful harmonious society through the public relation. And provide clients with higher- quality consulting service based on two-way communication.

The cycle goes like this, in a organization or a manufacturing company like colgate. Their PR goal, is to get the trust of the consumers in their products, and it is based on researches and data.

Next is the research and situation analysis, which identifies and understand their clients situation, they plan to have servey and interviews.

The target setting, determine the information target and communication channels, so they use to focus to those mothers by their consumers by using prints and broadcast in radio and television as a medium.

PR strategy development, the company use different strategies to them to achieve their goals.

PR program, like free dental check-up in different locations that based on their strategy and plan. The implementation, it is about their performance, techniques or style of the performance or the program.

Analysis and evaluation, It is the feedback of the consumers on the activity done and the result followed by the self-correction function. That leads to another cycle. It is a continues process.